Header bidding has become the most efficient way to monetize programmatic web and app inventory. Despite this, most app developers are still using outdated waterfall auction systems.
Valo's proprietary technology brings all the same benefits from web header bidding to your app.
Real Time Bidding
Maximize your in-app revenue with Valo
a leading server-to-server header bidding solution
Transparency & Brand Safety
Inefficient Waterfalls
Waterfall auctions incorporate the sequential calling of advertisers based on their historical pricing bids. Demand sources are initiated one at a time, in order of the highest average bid to the lowest.
This model has multiple drawbacks, namely latency, lower revenue yield and optimization based off inaccurate information.
Advertiser A
Advertiser B
Advertiser C
Advertiser C
Increase CPM
Get the highest price for each impression in real time, instead of optimizing on unreliable historical data
Advertiser B
Scale
Advertiser C
Valo SSP offers app developers the most efficient way to monetize their inventory with our in-app S2S header bidding solution. Our leading technology gives app developers the ability to offer their inventory to multiple partners simultaneously.
This per-impression competition ensures up to date bid information, decreased latency and the highest value for all inventory.
Valo SSP
About Us
Valo was created by industry veterans who know what app developers need. We took that knowledge, combined it with our ground-breaking tech and created Valo.
Valo is headquartered in Toronto, Canada, with offices in
Buenos Aires, New York and Tel Aviv.
Management Team
Alberto Esquenazi
CEO
Assaf Hershlikovich
COO
Theo
Terris
CRO
Mariano
Tesler
CMO
Reduce Latency
Avoid latency associated with traditional waterfall setups and guarantee the optimal user experience
Connect
Connect with thousands of direct advertisers and premium demand partners
Advertiser B
Advertiser A
{"items":["e3c46938-563c-4b1f-9168-fe43abce0f5b","56ddcd4a-6d5d-4678-800d-48a34e281912","8ce3110d-4168-43c9-aed7-d1d0ed87b0f2","b43045b5-2d9f-4827-b902-51f010d2b962","192e64da-6719-4858-9f82-827a16395139","020ce247-558a-4cd5-ac61-d26603011ca8","91a1e7cb-7402-478d-9a0b-2a83d2383604","dba4766a-f335-4813-b617-24b40189c278","41f6d72c-d0cb-4224-8ec6-ed2a3b4d0c2b","a7d23336-5303-4889-b255-99c21d06d779","89f674c2-d883-4a3d-8562-32c2309674f8","b988f6ab-7735-4770-a45d-4625e3c2ebdf","80db0816-76dd-4785-b75a-394a0bb1a0df","ab611c60-0054-4e08-98f8-798478c3231d","6ca1447b-5cd9-46db-8825-657c8fa418df","317c0175-36d6-49f4-8eb1-13e11fcfb040","9a5ff012-812d-4250-850e-4052c22d0ade","1aa6576a-ddfd-418b-9778-eed8f22f46a8","56b5722b-6c40-46f8-9b16-4fd9c7557850","54ade261-8993-4fe4-9098-faebf371c5e0","ca647d06-cb9b-454b-a9fc-43eba986c5c1","91139c2e-dd0d-4be2-8cbf-52ded8513fe6","7807bb06-a371-482f-a2ee-5fe740447666","de1626c0-6873-48ce-b26b-6530bcf88031","0808cdb7-57bb-48a9-b96d-69fdddd0397b","03295ea9-daa4-41ff-b1be-76cf8acc14ad","d316ee08-6560-445c-ab6a-d1f708ddd8ac","53ad12da-ca34-4ed0-89ab-34f452dc7695","2b45742b-b643-4372-b306-5ebaef05514c","7debf150-5557-41a2-8975-842e8f90106f","62639990-be21-42bc-8701-6c7ff5dcc78f","bed6bb67-3935-4f3b-a0b1-c86de0928419","4f36a700-5182-4019-b1ea-580f9153881d","4b4bbdf6-96d9-47a5-8b3f-fbe0d8c2ccb4","35d688bd-9692-437f-9187-c715643ecac0","8b864015-6fe4-4e21-a53d-3f9bd20e6cf9","73e08256-3953-40ff-bff8-88021e011547","a799df25-52e6-4d0a-a0f4-0df970a89f34","5396bdcd-f59d-417c-bf23-77505a487186","e2d7b857-0811-4f8f-bff3-fb1c3313db57","666653b8-25b1-4e91-bcb1-c6b925968dbc","caa83cf9-4558-4ad0-b275-b69917a7515c","455baf2d-1eb3-4792-8a73-e2a780ce9ff1","4f8e4349-c091-48fb-8091-284ded57fc48","b17ac489-49e3-42b6-bc86-cebbfe0367ed","7f0333ac-60da-4efa-a9cd-86f65dbcf2f9","9c9cba05-473d-42da-901e-dae472423051","f3953868-db55-45c3-ada0-96dbee9ce29d","150959a3-9175-4458-84ab-9f3184f017b3","29061a1a-0550-4910-bdee-769265bc8907"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fit","cubeRatio":1.3333333333333333,"isVertical":false,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":true,"imageMargin":54.5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":true,"isColumns":false,"isSlideshow":false,"cropOnlyFill":true,"fixedColumns":0,"enableInfiniteScroll":1,"gotStyleParams":true,"selectedLayout":"4|bottom|undefined|fit|false|undefined|1","isRTL":false,"minItemSize":120,"fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":false,"videoLoop":true,"videoSound":false,"videoSpeed":1,"videoPlay":"auto","gallerySliderImageRatio":1.3333333333333333,"galleryImageRatio":2,"numberOfImagesPerRow":3,"sharpParams":{"quality":90,"usm":{}},"viewMode":"preview","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","itemClick":"nothing","galleryThumbnailsAlignment":"bottom","thumbnailSpacings":5,"gridStyle":1,"titlePlacement":"SHOW_ON_HOVER","hoveringBehaviour":"APPEARS","mobilePanorama":false,"isAutoSlideshow":true,"slideshowLoop":false,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"autoSlideshowInterval":12,"arrowsSize":20,"slideshowInfoSize":0,"imageLoadingMode":"BLUR","scrollAnimation":"NO_EFFECT","overlayAnimation":"NO_EFFECT","imageHoverAnimation":"NO_EFFECT","expandAnimation":"NO_EFFECT","itemBorderWidth":0,"itemBorderColor":{"themeName":"color_15","value":"rgba(51,51,51,1)"},"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(51,51,51,0.2)"},"itemShadowBlur":20,"loadMoreAmount":"all","itemShadowDirection":135,"itemShadowSize":10,"imageInfoType":"NO_BACKGROUND","textBoxBorderRadius":0,"textBoxBorderWidth":0,"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","textBoxHeight":0,"textImageSpace":10,"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"AUTOMATIC","galleryLayout":4,"thumbnailSize":120,"useCustomButton":false,"itemOpacity":{"themeName":"color_19","value":"rgba(117,81,68,0)"},"itemFont":{"style":{"bold":true,"italic":false,"underline":false},"family":"raleway","preset":"Heading-M","editorKey":"font_5","size":20,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal bold 20px/1.4em raleway,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(51,51,51,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(51,51,51,1)"},"loadMoreButtonText":"Load More","loadMoreButtonFont":{"family":"raleway","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em raleway,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(51,51,51,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(51,51,51,1)"},"arrowsColor":{"themeName":"color_20","value":"rgba(51,41,38,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"isAccessible":false,"scrollSnap":true,"isMasonry":false,"layoutsVersion":2,"selectedLayoutV2":4,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":1347,"height":85,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":1456,"galleryHeight":139,"scrollBase":0}}
