How Resonate Uncovered "Invisible" Salesforce Risks and Mastered Salesforce Security

Why the leader in consumer intelligence chose Valo as their dedicated Event Monitoring solution for immediate visibility and ROI.

The Customer: Resonate

Resonate is the leader in AI-powered consumer data and intelligence. Their platform, Ignite, powers the marketing strategies of the world’s top brands by revealing the human element behind the data. Because Resonate’s business model relies on high-fidelity, proprietary data, operational security isn't just an IT requirement; it is a core pillar of their brand promise.

The Challenge: A Breach "Out of Nowhere"

The turning point for Resonate came with the highly publicized Salesloft Drift breach. The Salesforce team was suddenly on high alert, but they faced a critical visibility gap – the team had no way of knowing how deep the impact went. In their native Salesforce setup, there was no single view to see all third-party connections. They couldn't answer the most critical questions: Who is connected? What data is being accessed? Is the threat contained?

The Discovery: Finding the "Zombie" Tokens

Resonate turned to Valo to gain immediate insight. The difference was night and day.

When they switched Valo on, they saw all connections in one centralized place. What they found was, in the team’s words, "mind-boggling."

• The "Zombie" Integrations: They discovered active tokens for users who had offboarded years ago.
• The 2011 iPad App: Valo surfaced a token from 2011 connected to a Salesforce iPad app that doesn't even exist anymore—a vulnerability that had been sitting open for over a decade.
• Hundreds of Inactive Users: There were hundreds of inactive users with active tokens, creating a massive, invisible attack surface.

"Once we got into the application, we were able to see tokens with inactive users that were a decade old. There was no way we could have seen that on our own."

The Solution: Speed and Hygiene

Valo didn't just highlight the problem; it operationalized the solution.

1. Accelerated Incident Response When the Mixpanel breach occurred later, Resonate didn’t panic. Because they had Valo, they sped up their response time significantly, instantly identifying if and how they were connected to the compromised vendor.

2. Automated Offboarding Hygiene The "set it and forget it" mentality is gone. Resonate now has a strict process: when a user offboards, Valo helps them immediately kill those connections. The risk of dormant tokens has been eliminated.

3. Significant Cost Avoidance Resonate’s Salesforce leader noted that Valo’s metrics allowed for them go from nothing to something..

Conclusion

For a company like Resonate, where data privacy is the product, visibility is non-negotiable. Valo transformed their Salesforce environment from a "black box" of third-party connections into a clean, monitored, and secure ecosystem.

Hear it directly from the customer

Ready to Explore?

Is your Salesforce environment holding onto tokens from 2011? Find your "Zombie" tokens today. Contact Valo today to see how much you could save on licenses and how to better secure your Salesforce data.

• Existing customers can simply log into their Valo account today to see them in action.
• New customers can try Valo out on AppExchange in a free 30-day trial.

At Valo, we're dedicated to helping you build a more secure and efficient Salesforce environment.

About Fatiqa

Meet Fatiqa, the Technical Product Manager at Valo AI. With a background rooted in software engineering, she channels her passion into driving innovation, focusing relentlessly on building features that deliver measurable, real-world value for customers. When she's not empowering her development team, you can find her tracking pace as a Formula One fan and hitting the court for a competitive game of badminton.

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  Fatiqa Nadeem